My Video Went Viral. Here's Why

My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various PL-visionrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully PL-vision is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

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  • The funny thing is that I already rang the bell a few years ago and I still missed like 90 of your videos.

    Dániel KovácsDániel Kovács4 godzin temu
  • Thank you for letting us know what's up ! ! I had no idea this was why "CLICKBAIT" got so bad. It's so depressing to click on a video and then NOT SEE the photo that was on the thumbnail ! ! The rating system would shut those down right now!

    Harold WestrichHarold Westrich5 godzin temu
  • Time to switch to DailyMotion?

    McMatthew99McMatthew996 godzin temu
  • Literally the first video i watched that sent me on a 6 hour tailspin of watching all your content.

    thefuture4thefuture47 godzin temu
  • I almost never use homepage nor trending, subscriptions and notifications is good enough

    The SypwerThe Sypwer8 godzin temu
  • So is this click-bait war the reason I purposely avoid obvious biased or sensationalized thumbnails and titles, and gravitate towards channels that present a more realistic if less edge of your seat explodey stuff look. Keep up the science educational content. You have a loyal audience that will find your videos.

    Stephen FurrStephen Furr8 godzin temu
  • So, what about cross posting to other platforms? Are you on Daily Motion, or Vimeo, or LBRY?

    Nonya DamnbusinessNonya Damnbusiness9 godzin temu
  • Well it sounds like survival so you’ve got to do what you’ve got to do. Not your fault. PL-vision is failing it’s creators.

    PresidentialWatchPresidentialWatch9 godzin temu
  • "So what I'm actually gonna present is a kind of *theory* *of* *everything"* OK, Einstein..

    Deschutron KDeschutron K10 godzin temu
  • I hate the algorithm. Seems like it makes more money for PL-vision, but at the expense of user experience.

    Ryan HarveyRyan Harvey11 godzin temu
  • how spraypaint works or how dye works

    AlekaditezAlekaditez11 godzin temu
  • Dear Derek: thank you for all your great videos. They've sparked my curiosity many, many times. That being said: you are not a Kardashian, so you do not need your videos to clickbaitly hit 10 million views every time. Your audience will still be there searching for you because of the topics you dive into and the remarkably clear way you explain them. You might go viral from time to time and get tons of new subscribers, but those subscribers will be just as easily lost as they were gained. What easy comes easy goes. You have to ask yourself then: am I doing this to get rich or to make a good leaving working on what I love, shearing with people my abilities? When in doubt, always go back to your basic values and everything will become clear.

    Juan AyalaJuan Ayala12 godzin temu
  • Don't use clickbaity titles and thumbnails or I will stop clicking on your content.

    Tobias FünkeTobias Fünke14 godzin temu
  • You all speak of this algorithm, but in reality it's just pumping and pumping more money into promoting your videos.

    Thijs van GisbergenThijs van Gisbergen15 godzin temu
  • I haven't had burnout.. I've never ignited to begin with!

    basspigbasspig15 godzin temu
  • Well said. Well done.

    Caleb BennettCaleb Bennett16 godzin temu
  • Really you have to spend your money still dont forget about buisness that helps too

    frank wardfrank ward16 godzin temu
  • *I WANT* to be able to create "subscription-groups" on youtube! What I mean is that you could create a channel folders, for gaming channels, science channels, comedy, arts & crafts, music, whatever you like. And in that corner you would be shown the newest videos of those channels I chose. ALL of them like it used to be!

    DasPikachuDasPikachu17 godzin temu
    • The only way I can think of doing this would be to create like 10 channels and subscribe only to one cathegory of channels on each... but honestly that wouldn't b a great solution! If I wanna watch gaming or comedy, I'd like to scroll through videos of according channels I subscribed to.

      DasPikachuDasPikachu17 godzin temu
  • PL-vision sucks. It needs more competition. Having said that I don't understand why people see PL-vision recommended videos... Just go to your sub list. All your subbed channels are there.

    drmnysdrmnys18 godzin temu
  • Ringing ringing ringing that bell! I think you deserve it, thank you for your awesome videos, you're an inspiration.

    Nadir SiddiquiNadir Siddiqui19 godzin temu
  • Educational contends are pretty much the only things I watch on yt.

    VelocityraptorVelocityraptor20 godzin temu
  • My homepage is my 'subscribed' page on PL-vision. I never look at the suggested section, because all those reasons...

    Nikita YeryominNikita Yeryomin20 godzin temu
  • There isn't really a reason on how people get viral. It's just completely random.

    TheOrangeCreeperTheOrangeCreeper20 godzin temu
  • Make a '' how to not pollute"and make THAT go viral. 🤔😒😫😫😜🤙🤙🤙🤙

    xJuiCYxxJaYxxJuiCYxxJaYx20 godzin temu
  • When you showed the post it notes with googly eyes I anticipated my own future subscription to your channel...

    kikalcalakikalcala20 godzin temu
  • I wasn't subbed before, but the fact you kept my focus during a lecture makes that an easy click.

    AnimagusAnimagus22 godzin temu
  • Subscribe me

    Nagendra KaushikNagendra Kaushik23 godzin temu
  • I wish I saw you science videos first !!

    MangoIceCreamLoverMangoIceCreamLover23 godzin temu
  • I am very picky about pressing like, subscribe and the bell button on every other video. I just pressed the bell button on this video after thinking about the time and effort it might have taken in creating those slides on white paper. :p I have no words for admiration of research, presentation and hard work done to create such outstanding video.

    Gunpal JainGunpal Jain23 godzin temu
  • Very interesting. I specifically look at my subscriptions when I log on. Do others not?

    Nicole MartinezNicole MartinezDzień temu
  • well this just goes to show we are really heading down a slippery slope when sensationalism and clickbait is acceptable

    Quincy DreadQuincy DreadDzień temu
  • The only time i actually felt the need to press the bell icon. Well done. Well produced and educational video. Im also a small youtuber who started couple moths ago. We try to make moral lessons for children using superheroes. If anyone has time check out joker steals thors hammer on #tfskids.

    Salman UmarSalman UmarDzień temu
  • Oh i thought that video was Tony Stark. OMG I'M SO DUMB.

    WhizzhupWhizzhupDzień temu
  • Bruh everything will be fine don’t be sad :)

    Prabhash DhamaPrabhash DhamaDzień temu
  • Everyone go And comment on mr beast video that he need to make a video how to Get videos viral

  • watch composition+read title+watch video length >>>1.IS this video important for me 2. DO i expect to have fun or feel anything from it thumbnail:toilet and a girl crying face title:Kid found out and scream there a rat in the toilet length:0:07 me:click

    Sixor KaerSixor KaerDzień temu
  • Looks like your Mr Beast friend may have driven your views up a bit......coincidence?

    Joel TorrensJoel TorrensDzień temu
  • The presentation on paper board was exceptional. Click bait or not, once you land here, you're sure to watch through. Good job...

    Owais AhmedOwais AhmedDzień temu
  • I hate the algorithm, that’s the reason I only got to “subscribe” tag most of the time.

    陳紅狼陳紅狼Dzień temu
  • "The message is the medium." Marshall McLuhan was so right 40 years ago and still today he is right.

    Peter ChoiPeter ChoiDzień temu
  • I got bored halfway watching the shade balls vid when the vid only had single-digit million views (I did not finish). I made a mental note, avoided clicking your blackhole video suggested by YT as I remember your channel name ( your vid was not as impressive as your thumbnail). I only have this much time, I dont have time for clickbait vids, I actively avoid clickbaity channel such as Pewdiepie (used to be a sub when he was actually playing vid games). I hope you remember the passion you have starting the channel 10 yrs from now. Or maybe it's just a money making machine hence the burnout. :)

    Kate LimKate LimDzień temu
  • Don't worry, I will always like your videos You are always so educational

    Angeal HayleyyAngeal HayleyyDzień temu
  • As a result of your title.

    rhymeswithpulverinerhymeswithpulverineDzień temu
  • So, you have to have a "great hook"? Sounds EXACTLY like the kid selling newspapers on the street corner ........

    Mark DowseMark DowseDzień temu
  • Bro, the Kardashians are clickbait. There is plenty of people in the world that want more clickbait.

    ShloppieShloppieDzień temu
  • 🔔🔔🔔🔔🔔🔔🔔🔔🔔🔔

    EyeTheSkiesEyeTheSkiesDzień temu
  • Dude, you're a genius. What a way for explaining youtube trends, If I could meet with you I would talk about this for hours. Sadly I live on the end of the world, Chile. Well, it is not but is pretty far anyway.

    Al NaJinAl NaJinDzień temu
  • Lots of empathy for you guys but do you realize you’re locking yourself in to a system you don’t have any control over? My advice is to disengage from the forces telling you what to do and just organically, holistically build your audience, and on multiple platforms. Right now, you’ve enslaved yourself to a treadmill. Welcome, you’ve built your own rat race on the internet.

    shovasshovasDzień temu
    • Regarding the bell, unfortunately I think many people don’t use it because A it’s one more extra thing to do but B perhaps more importantly we all get more than enough notifications already. I don’t think that’s a sustainable solution.

      shovasshovasDzień temu
    • Real solution: Build your brand, not your algorithm hooks. I specifically look for your videos. That’s the kind of viewer you want for long term, sustainable views and growth.

      shovasshovasDzień temu
  • i didn't even know about the bell

    Jacob BurgeJacob BurgeDzień temu
  • Can someone just sum this video up for me

    Tryhqrds JrTryhqrds JrDzień temu
    • Thumbnails, titles & quality watch-time are important. YT's alrogithm is always changing and so it's an endless objective to chase for youtubers.

      Tech PlanetTech PlanetDzień temu
  • Very useful video....well done and keep going💪💪💪

    JLT ProductionsJLT ProductionsDzień temu
  • Sort your homepage by subscription videos. Boom i see em all.

    Kenny gordonKenny gordonDzień temu
  • I don't like all the algorithms because they are slowly removing control from us. If youtube genuinely wants to be useful they should for example: Add the option to disable suggesting videos that were already watched and stop pretending that you didn't watch them. Every video that was watched should be marked as such, it's the main point of computers to augment persons abilities. And not to instead exploit persons inability to remember everything to corporate advantage.

    Marko PosavecMarko PosavecDzień temu
  • I must be one of the anomalies. I almost only use my subscription feed to find videos to watch. I have a bout 240 subscriptions of all the content I like. That's where I get 99% of my watch time. Occasionally I will click off on to a recommended video, but normally if I didn't have anything else planned to watch,

    WeBuild4LifeWeBuild4LifeDzień temu
  • Good Job. I just finished watching a 23 min video. Through out the video I was curious about what is coming up in next slide.

    Tejas SharmaTejas SharmaDzień temu
  • See you again in 6 months

    Ludde NordLudde NordDzień temu
  • Bell on youtube is icon it does not ring for start. Second how many did you clicked till now, we deserve to know that ? It is not ok to ask us to do what you did not or to do it more than you did. And last but not least imagine clicking them all, imagine all people click all bells what then ? Personally I try to turn off all notifications I can, from youtube and others, tell me how many notifications do you have daily and actually open them and look at, and then tell me that you want more, then you can go on youtube and click more, it is easy just ring the bell, that is what you are asking from people and it is not fair, why do you expect that we love notifications if you don't ?

    Milorad MenjicMilorad MenjicDzień temu
  • 21:04 the most subtle pun I have ever seen

    Sean TanSean TanDzień temu
  • Your videos are just lovely! Just Keep making videos on Science.❤️ And we too hope PL-vision will optimise algorithm so that people can get informative and educational videos along with burnouts and entertainment and trendy timepass videos. There's lots of appreciation to channels like Veritasium, Asapscience and many more who work for educating people with Science

    Akshay GadsingAkshay GadsingDzień temu
  • This video is very helpful and makes 100 percent since

    JL UniverseJL UniverseDzień temu
  • 1000 DEGREE KNIFE!

    benbmusic88benbmusic88Dzień temu
  • Here's what I think: I think youtubers need to unionize.

    Xela CrémantXela CrémantDzień temu
  • 🔥🔥🔥🔥🔥

    Sam OleynikSam OleynikDzień temu
  • I know this is a very late watch and response, I've been enjoying your videos a lot. I think you can do a little click baity type as long as it's not a complete wishy-washy, keep it real. It's a science channel, those of us who seek knowledge will come. Oh and I'm ringing the bell now...

    Thamsanqa MvayoThamsanqa Mvayo2 dni temu
  • 22:51 I was satisfied with that

    Lara MaeLara Mae2 dni temu
  • You already committed to a clickbaiting -- and not just titles, topics too. why should i ring the bell on topics that will remind me of commercial tv shows???

    Henrik KucseraHenrik Kucsera2 dni temu
  • I understand what you’re getting at, you dont want your channel to sink to the bottom of the iceberg and because you don’t want to use click bait titles and thumbnails it’s possible that it might. I’m sure you’re actually fans will click the bell so don’t worry also click bait is basically tradition on PL-vision, so don’t worry about using it as-long as your content stays at a good quality people will watch and not care about the click bait. So I’m sure you’ll be fine with click bait and without it as-long as you keep making quality videos like you have always done.

    x FlushestMean93 xx FlushestMean93 x2 dni temu
  • Because Science

    David Furor CurserDavid Furor Curser2 dni temu
  • *(Long Post from a Creator of 7 years)* Honestly, I am fine with the current system, BUT there needs to be a tweak to the subscriber feed (and they did it a *little bit* by putting stories from subscribers at the top in some apps, and rarely putting that "videos from your subscriptions" bar) - I feel they've gone too far in one direction currently, especially when taking into account the site design (more on that later), and I really think that they need to either: A. Allow customization of your landing page (even if they make the "recommended videos" bar a locked option at top, I'm fine with that), so you can create shelves for 'my subscriptions' or 'community posts' etc. on your custom homepage, so that it reduces "number of clicks to destination" or B. Adapt the main page to include "X from your subscriptions" as a guaranteed spot in the main page. (doesn't matter if it's videos, community posts, stories, whatever, just give us a way to directly reach out to our subscribers without relying on emails or opt-in popups or other intrusive and ignored methods) - to again reduce "number of clicks to destination" ------- I said I would do "more on that later" regarding site design, and you may have noticed a point made twice: "number of clicks to destination" - this is an issue google has been having for a while now, but the shift to Studio Beta really made it hit home for me - Google's design philosophy prior to this used to be similar to "KISS" (Keep it Simple Stupid): Fewest steps possible for the desired result, with a clear path - and clean interfaces. They've kept the "clean interface" point fairly well, but they've been creeping step after step away from click-efficiency. Going from subscriptions on home, to subscriptions "behind a click" is a big change... stepping even further to subscriptions behind a click, channel behind 2 clicks, channel feed behind 3 clicks, non-trend video behind 2/4 clicks (playlist behind 4 clicks) - is a lot more than it used to be. (playlist used to be 3 clicks). The "clicks to goal" for getting informed of the actions of your subscriptions though? That is easily the one that has taken the most hits - it used to be "1 click from video" - now it's "2 clicks from video + obscured setting consideration" (which they acknowledge - is a problem - a person can click the bell, but unless their account is set to opt-in to notifications from youtube - the bell will do nothing) The reason Studio Beta made me start looking at this? The Data they refer to as "analytics deep dive" used to require anywhere from 2 to 5 less clicks - which is significant when you consider that each "click" isn't an inconvenience, but rather an opportunity for a user getting lost on the branching paths. In design you want the shortest path possible to the most desired features (note: "desired" not "used" - as the later is a direct result of design, the former is a direct result of user), and this rounds all the way back to the beginning, and in turn a reference to their intents you made towards the end of the video: "Long-Term Satisfied Watch-time" - design can aid this or blind you from it, as they are looking for what people "desire", while looking at what they "use", without taking into account the impact of their own interface. PS - Yellow Journalism successfully gathers more users for the site, not for creators. The biggest challenge for youtube will be balancing these factors, and the tools are there (they have been since almost the beginning) - a logged out user, or an un-engaged (no/minimal subs) should be engaged with the yellow journalism approach to further engage them - a logged in user should be engaged with a core content approach (focus on their subscriptions, their engagements, their decided loyalties, even without the bell). Google seems to be stuck on a weird "X or Y" approach to this, without realizing, the audience on youtube is so large and diverse, that they need to account for, at the very least, this demographic divide, in their design decisions (invested v uninvested) - a one size fits all approach can't work at a certain scale

    AlzorathAlzorath2 dni temu
  • Yes i clicked it .. i support you

    Anshul GuptaAnshul Gupta2 dni temu
  • Ahh... This makes me cry... We love your contents... N we will always support you... 🤗

    Akshaya RAkshaya R2 dni temu
    • @klen sal hehe... I got a alien friend called Omega. 👽

      Akshaya RAkshaya RDzień temu
    • Ω

      klen salklen salDzień temu
  • I've been subscribed for a while, but I forgot to click the bell. Thanks for the reminder.

    Photo SpectrumPhoto Spectrum2 dni temu
  • "...where millions of black balls on a reservoir is the thing that is going to rise to the surface." Great pun?

    Chuka NwobodoChuka Nwobodo2 dni temu
  • i love how Mr Beast is so creative, and just gives away so much of his time / money purely for views. its amazing that a 20 year old has cracked the system! i also really enjoy the Ve series. you make some pretty interesting content without sounding like my 8th grade science teacher. its why i enjoy you and physics girl so much. your just purely there to teach us some cool stuff youve learned and hope we get something out of it. keep up the good work !!! (also the flip chart was amazing !)

    mitzy183mitzy1832 dni temu
  • I smacked the bell hard.

    Grisile HNNWGrisile HNNW2 dni temu
  • Mr.beast is an expert

    The mad KingThe mad King2 dni temu
  • This is trash.

    issaciamsissaciams2 dni temu
  • I can feel the frustration through your voice. That pains me :( you are one of my favorite youtubers. You are so different from other channels. And now you have to succumb to reality

    vanillangelavanillangela2 dni temu
  • 90% of this video's viewers - small time youtubers looking to make a buck...

    Adityaa raviAdityaa ravi2 dni temu
  • Well said. Just use whatever you can

    grndragon7777777grndragon77777772 dni temu
  • I love you videos! It's a great resource for the search of knowledge that often times hits me all the time. Keep up the great work!!

    Patrick AllenPatrick Allen2 dni temu
  • Nice video! Just make videos you enjoy doing. Not every video is going to get a huge amount of views but you could learn more about the material presented and yourself. That in itself, is why I do PL-vision.

    Tech PlanetTech Planet2 dni temu
  • the problem is alot of people don't subscribe and click the bell too. my inbox has like 300 emails because i havent had the time to weatch all my susbcribed channel uploads this is why people probably dont do that lol

    SouleaterblazeSouleaterblaze2 dni temu
  • you convinced me!!

    Douglas SantosDouglas Santos2 dni temu
  • I quite admire your honesty lad, I mean you don't go around hoping that your good thumbnails and titles will catch peoples eye. Honestly it's good to have lads and lass's such as yourself who have hope for the future of youtube. 👌👍

    What Would Happen?What Would Happen?2 dni temu
  • Or, you know, once in a while go to the channel page to see if there is anything new and good.

    zapfanzapfanzapfanzapfan2 dni temu
  • There is a name for the problem you're talking about. It's called capitalism. Yes, it can mobilize and coordinate economic activity and maximize certain kinds return on certain kinds investment; but it has a mind of its own. Capitalism knows no virtue other than profit. America is a nation of Willy Loman (or is that Willy Lomen) convinced that if we were just a bit more skillful, clever, or diligent we'd have a set at the big table.

    Philip SmithPhilip Smith2 dni temu
  • I’ve seen the balls thumbnail a couple times. It seemed too unrealistic to me so I decided it’s a deceit and didn’t watch the video.

    Leonaяdo DiCapяioLeonaяdo DiCapяio2 dni temu
  • The most important factor on the web, be it youtube or online selling etc, is recognizing TRENDS early and acting fast! Amozon FBA for example. İf u are an early seller of a product that is trending u will make tons of money, if u jump on the bandwagon when its past the climax u will probably lose money! very similar on that point!

    Dapper DonDapper Don2 dni temu
  • This all goes back to game theory.

    ICameToCommentThemAllICameToCommentThemAll2 dni temu
  • Thank you for doing this. By far the best explanation of the algorithm I've seen. also thank you for explaining some of your struggles with the algorithm without just complaining about it.

    Wilson VriezeWilson Vrieze2 dni temu
  • PL-vision LISTEN: I Recommend THIS video. -> Lets help the A.I. working the algorithm, it may remember us later when it conquers the world.

    Argamis (SilverComet)Argamis (SilverComet)2 dni temu
  • 8:57 You just need to be a bigot. Though the common niches are already blacklisted so you need to do stuff like talk about mobile gamers being dirty casuals etc. stuff they didn't add yet.

    Destiny FanDestiny Fan2 dni temu
  • Same thing as market manipulation.

    Destiny FanDestiny Fan2 dni temu
  • They are pulling up the draw bridge.

    Destiny FanDestiny Fan2 dni temu
  • 1. Find flaw in algorithm (Spiderman & Elsa) 2. Exploit the flaw 3. Once they clamp down on it find another flaw 4. Profit?

    Destiny FanDestiny Fan2 dni temu
  • I the past it was all about merit, now it's more like whatever tuber gets white-listed by Suzanne Wojciki

    Destiny FanDestiny Fan2 dni temu
  • I think a good possible answer is that if CTR and watchtime are the main metric which leads to clickbait, a good correctional factor may be the like/dislike rate based on your number of viewers ( LDVR ). High CTR videos with low LDVR don't get to trending, high CTR videos with high LDVR get to recommended.

    Jo4nP4l4uJo4nP4l4u2 dni temu
  • If you start using clickbait titles I'll unsubscribe. I like the idea of high quality content and therefore disabled AdBlock. But if you start low quality videos lile daily vlogs I'll not do that.

    veloc1tyTVveloc1tyTV2 dni temu
  • 1Sub for 2Subs❤💙 Amazingly Fast🙏💯🔥 I pray for success for EVERYONE

    OhanaOceanaOhanaOceana2 dni temu
My Video Went Viral. Here's Why